Hefner, the Playboy of the Western World, was a visionary publisher, an empire-builder, an avatar of pleasure, and a pajama-clad pipe-smoker with a pre-coital grin. In 1953, he published his first edition of Playboy, with Marilyn Monroe on the cover and her nude calendar inside. He obtained the rights for $500 with money borrowed from his ......
The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer - Each platform must offer a unique experience to the customer. Choice - The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control - Sharing power and control with the audience is now a necessary part of running a successful news operation. Change - Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
The current publishing environment has experienced a drastic change in the way content is created, delivered, and acquired, particularly for libraries. With the increasing importance of digital publishing, more than half the titles published in the United States are self-published. With this growth in self-published materials, librarians, ......
This book is the first full-length study to examine Moliere's evolving (and at times contradictory) authorial strategies, as evidenced both by his portrayal of authors and publication within the plays and by his own interactions with the seventeenth-century Parisian publishing industry. Historians of the book have described the time period that ......
In The Impossible Craft, Scott Donaldson explores the rocky territory of literary biography, the most difficult that biographers try to navigate. Writers are accustomed to controlling the narrative, and notoriously opposed to allowing intruders on their turf. They make bonfires of their papers, encourage others to destroy correspondence, write ......
From 1890 to 1960, some of Anglo-America's most heated cultural contests over books, sex, and censorship were staged not at home, but abroad in the City of Light. Paris, with its extraordinary liberties of expression, became a special place for interrogating the margins of sexual culture and literary censorship, and a wide variety of English ......
The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.
