This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces ......
Strategies for Destination Development and Management
Local, regional and national governments play an important role in how tourism destinations are developed and managed. But where do politics come in? How do organisations like the United Nations fit into this picture? And how does policy making work at the international level?
Strategies for Destination Development and Management
Local, regional and national governments play an important role in how tourism destinations are developed and managed. But where do politics come in? How do organisations like the United Nations fit into this picture? And how does policy making work at the international level? All these questions and more are covered in this essential new ......
Plantation Sugar, Louisiana Pecans, and the Marketing of Southern Nostalgia
The Creole praline arrived in New Orleans with the migration of formerly enslaved people fleeing Louisiana plantations after the Civil War. Black women street vendors made a livelihood by selling a range of homemade foods, including pralines, to Black dockworkers and passersby. The praline offered a path to financial independence, and even its ......
A Maximization Approach for Professional and Intercollegiate Teams
Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams explores the competitive dynamics of sports management with a key focus on how teams prioritize victories, revenues, and stakeholder engagement to achieve excellence. Central to the text are three primary maximization objectives: win ......
Transforming the Adirondack Wilderness in Text and Image
Seneca Ray Stoddard's photographic and literary work paralleled the era of exploration of this region as well as the early years of photography. It was during his lifetime-as a result of the changing perceptions of the wilderness-that the area first attracted artists, tourists, and summer residents. Jeffrey L. Horrell's book explores the nature ......
This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual. Popular chapter features such as Lessons from a Marketing Guru, featuring personal insights from real world practitioners, and Digital Spotlights, which highlight the ways in which technology has transformed tourism, hospitality and events, and Marketing in Action case studies continue to help bring the text to life through fun and relevant examples from a wide variety of organizations and regions across the globe. This textbook is essential reading for any university or college course looking at marketing in relation to tourism, hospitality and events. Simon Hudson is a tourism and hospitality professor at the University of South Carolina. Louise Hudson is a freelance travel journalist writing for a host of newspaper travel sections, online tourism sites, and her own blog.
Never in human history has travel been so accessible to so many. But amid an escalating climate crisis that threatens the homes of vulnerable people across the world, has the human cost of trekking the globe become too high? Paul Lindholdt links firsthand narratives with research about the travel trade, telling stories of his reluctant voyages ......
When Pittsburgh socialite Laura Corey rolled into Reno, Nevada, in 1905 for a six-month stay, her goal was a divorce from the president of U.S. Steel. Her visit also provided a provocative glimpse into the city's future.With its rugged landscape and rough-edged culture, Reno had little to offer early twentieth-century visitors besides the gambling ......
