Click 'Additional Materials' for downloadable sample chapter "George Huber makes an important contribution with profound insights on what the future firm will look like. It will be congruent with its environment. To realize opportunities from continuing advances in science and technology and environmental complexity, the successful firm in the ......
"The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and ......
Managing Technological Change examines how new workplace technology can improve performance - and how it can have the opposite effect when it is not properly planned and introduced with the participation of key stakeholders. It provides an overview and explanation of the steps involved in: - technology planning - implementation - acquisition, ......
Managing Technological Change examines how new workplace technology can improve performance - and how it can have the opposite effect when it is not properly planned and introduced with the participation of key stakeholders. It provides an overview and explanation of the steps involved in: - technology planning - implementation - acquisition, ......
Strategies for Writing Effectively for Your Profession and Your School
In his book Publish or Perish - The Educator's Imperative: Strategies for Writing Effectively for Your Profession and Your School, author Allan A Glatthorn outlines the essential steps to becoming a published writer: from the preliminary phase of focusing on a subject matter, to marketing the published work on-line. While the author illustrates how to write profession specific material, the information he conveys is invaluable to any aspiring author. Publish or Perish - The Educator's Imperative is a reader friendly book with personal accounts of failure and success, detailed advice, and practical information.
This book examines the complex and dynamic relationship between the popular press and popular culture. Martin Conboy rejects approaches to popular culture which restrict themselves to the contemporary, arguing for the importance of an historical perspective in understanding the contemporary relationship between the popular and the press. ......
In this book, Chris Atton offers an introduction to alternative media: one which is not limited to 'radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal web- sites. Alternative Media: * examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the ......
The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.'
