The Future of Service is 5D: Why humans serve best in the digital era, is a book that aspires to redefine our understanding of what service means in an increasingly digital and interconnected world.
Now, more than ever, customers are the ultimate reason organisations exists. But many leaders and their organisation are not ready for the next era of business: the Customer-Led Revolution.
107 Simple Marketing Strategies for Regional Business Success
Ever felt like the big city businesses have all the marketing magic? Think again! Small Town Big Impact is the go-to guide, tailored just for businesses in regional and smaller communities.
Deliver service they'll never forget--and build a brand they'll never leave. In The Unforgettable Advantage: How to Deliver Service They Remember, businesses in both B2B and B2C sectors will discover how to turn everyday customer interactions into extraordinary experiences that build loyalty, boost retention, and grow lasting brand value. This ......
Driving Improvement, Customer Satisfaction, and Growth
Fix what is broken, elevate what works, and lead in after-sales! After-sales Excellence: Driving Improvement, Customer Satisfaction, and Growth is the essential guide for anyone navigating this highly competitive world. Drawing on over 40 years of hands-on experience as an employee, senior business leader and consultant, the author delivers a ......
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to ......
The service process design landscape is rapidly evolving, with technology-enabled innovations allowing the service provider to create a more personalized service experience and customers to take a more active role in the service process.Designing Service Processes to Unlock Value was written to help you understand the opportunities (and ......
Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data.Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to ......
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service ......