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  • So You Want to Be the CEO

  • Proven Principles For Aspiring CEOs Based On Over Twenty Years OfExperience
  • So You Want to Be the CEO is a practical, insightful guide for aspiring CEOs. Based on over 20 years’ experience, it offers a five-stage model, real-world strategies, and self-awareness tools to help readers lead themselves, their teams and enterprises with clarity, confidence and impact.
  • ISBN-13: 9781923225633 (Paperback)
  • Publisher: PUBLISH CENTRAL
    Imprint: PUBLISH CENTRAL
  • Price:
    AUD $34.95
  • Stock: 200 in stock
  • Local release date: 01/06/2025
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781529623819 Academic Inspection Copy
  • Social Media Marketing

  • The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
  • ISBN-13: 9781529623819 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • Price:
    AUD $143.00
  • Stock: 89 in stock
  • Local release date: 13/11/2023
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781529745023 Academic Inspection Copy
9781071851647 Academic Inspection Copy
  • Social Marketing

  • Behavior Change for Good
  • Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

  • ISBN-13: 9781071851647 (Paperback)
  • Publisher: SAGE PUBLICATIONS INC
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $369.00
  • Stock: 80 in stock
  • Local release date: 16/06/2023
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781529742800 Academic Inspection Copy
  • Digital Marketing

  • Strategic Planning & Integration
  • An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
  • ISBN-13: 9781529742800 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • Price:
    AUD $128.00
  • Stock: 53 in stock
  • Local release date: 29/01/2022
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781529779790 Academic Inspection Copy
  • Principles of Marketing for a Digital Age

  • From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
  • ISBN-13: 9781529779790 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS
  • Price:
    AUD $130.00
  • Stock: 40 in stock
  • Local release date: 31/12/2022
  • Availability: Order will be despatched as soon as possible.
  • Categories: Sales & marketing [KJS]
9781544371863 Academic Inspection Copy
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