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Page 35 of 36 (319 items) << < Prev Next > >>
9780761912194 Academic Inspection Copy
  • Sustainable Marketing

  • Managerial - Ecological Issues
  • By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.'
  • ISBN-13: 9780761912194 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $462.00
  • Stock: 0 in stock
  • Local release date: 02/02/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]Applied ecology [RNC]
9780814781142 Academic Inspection Copy
9780063183735 Academic Inspection Copy
  • Exporting

  • Step by Step to Success
  • ISBN-13: 9780063183735 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $29.99
  • Stock: 0 in stock
  • Local release date: 19/06/1998
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
9780761955696 Academic Inspection Copy
  • Cases in Marketing

  • "Cases in marketing" highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Some cases draw on students'ability to think about broader strategic issues such as: global standardization versus customization; managing the globalization process; internationalization strategies; rapid change in ......
  • ISBN-13: 9780761955696 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $488.00
  • Stock: 0 in stock
  • Local release date: 15/01/1998
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
9780814755990 Academic Inspection Copy
  • Brands

  • The New Wealth Creators
  • Surveys all aspects of branding, from new brand development to brand management, from trademark protection to the role of advertising and design. Looking at the increasingly crucial role that brands have come to play in the international marketplace, 20 contributions address questions such as how l
  • ISBN-13: 9780814755990 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Price:
    AUD $193.00
  • Stock: 0 in stock
  • Local release date: 01/12/1997
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
9780761955702 Academic Inspection Copy
  • Cases in Marketing

  • "Cases in marketing" highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Some cases draw on students'ability to think about broader strategic issues such as: global standardization versus customization; managing the globalization process; internationalization strategies; rapid change in ......
  • ISBN-13: 9780761955702 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $167.00
  • Stock: 0 in stock
  • Local release date: 10/10/1997
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
9780761910701 Academic Inspection Copy
9780761901402 Academic Inspection Copy
9780814766187 Academic Inspection Copy
  • Building Brands Directly

  • Creating Business Value from Customer Relationships
  • Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building ......
  • ISBN-13: 9780814766187 (Hardback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Price:
    AUD $193.00
  • Stock: 0 in stock
  • Local release date: 01/03/1996
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
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