The success of the relationship between financial adviser and client hinges on your ability to build meaningful connections. Being a financial adviser goes beyond conveying financial knowledge. Leveraging the power of emotional intelligence ensures you are better able to relate and respond to your clients, allowing you to unlock higher ......
Activate your employee ambassadors on LinkedIn (TM) to enhance branding, boost sales and attract top talent
Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn (TM) are powerful allies who can help your organisation attract new clients and fresh talent. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn (TM) in just 10 ......
Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing; reference for sport management researchers and practitioners.
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics ......
Learn how to use the same online marketing tactics and strategies that major corporations use - for a fraction of the cost! Large companies have big budgets for online marketing. But what's the difference between a GBP 100,000 campaign and a GBP 1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve ......
The Financial Services Sales Handbook, Second Edition: A Professional's Guide to Becoming a Top Producer is an essential roadmap for financial professionals. This second edition highlights the evolving landscape of financial services sales, including the rise of digital communication, virtual networking, and the importance of a client-centric ......
To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical. This book describes and demonstrates ......
Unlocking commercial potential in technical experts
Technical experts are key to driving business growth and customer improvement ideas - but their commercial value is under-utilised. Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from ......
