HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Competition is a core element of economic growth, but empirical evidence on how competition affects productivity in the Latin America and the Caribbean (LAC) region is limited. This study fills this gap with state-of-the-art empirical research, drawing on firm surveys in the formal sector and novel domestic competition enforcement datasets.
The 7 secrets to becoming fearless, stress free and unshakable in business and in life
Is it possible to be spiritual, happy, fulfilled and wealthy – all at the same time? Entrepreneur Pauline Nguyen has achieved this in The Way of the Spiritual Entrepreneur, which will transform your life from existence and struggle to peace, harmony, fulfilment and happiness, without sacrificing your business, your relationships or your health.
Understanding the Small Business Perspective (PIC243)
Small and medium-sized enterprises (SMEs) account for more than 90 per cent of all businesses in the Asia-Pacific region - an area which is rapidly updating its competition laws and regulations to encourage greater enterpreneurship and open, dynamic economies. Yet SMEs are almost invisible when those competition policies and laws are developed and ......
This text uses in-depth data from a range of different countries to provide a framework for understanding international business dynamics. The authors and their collaborators extend Porter's theory of industry-based global competition to explore competition between firms at three levels: the structural (industry/economy); the regional (diversity ......
What challenges and opportunities does the rise of China and India pose for Southeast Asia and how should policy-makers respond? In identifying approaches and strategies to coping with these challenges and leveraging on the opportunities available, this book also links the quest for competitiveness with the necessity of social protection. It ......
A complex fabric of new theoretical framewor ks, models, organizational forms, and interdisciplinary meth ods addresses hypercompetitive environments in a radically n ew way, and reveal what is necessary for survival in these c haotic times. '
A complex fabric of new theoretical framewor ks, models, organizational forms, and interdisciplinary meth ods addresses hypercompetitive environments in a radically n ew way, and reveal what is necessary for survival in these c haotic times. '
A General Theory of Competition develops a ground-breaking new theory of competition - `resource-advantage theory'. Recent thinking on competition has assumed the premises, structure and implications of the theory of perfect competition. In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to ......
