An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood's academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area. - Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies. The book includes coverage of the principal areas of functional management in hospitality including: employee relations accommodation management food and beverage management marketing and sales industry structure and strategy the nature of management roles hospitality management education future trends in the field. Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.
This major work looks at the evolution of the hospitality industry and hospitality management, with source material drawn from dedicated hospitality books and journals as well as a range of complementary sources from a variety of allied discipline areas. The focus is predominantly contemporary in recognition of the industry's fast-changing environment, while the historical antecedents, both in terms of the origins of modern hospitality and of key pioneering research work in the area, are also included. These volumes acknowledge the internationalism of the industry and reflect how hospitality and its management vary across time and place. Volume One: The Idea of Hospitality - Past and Present Perspectives Volume Two: The Hospitality Industry - Structures, Strategies and Market Volume Three: The Management of People and Service in Hospitality Volume Four: Management Hospitality's Tangible Resources - Operations, Assets and Finance
Delivering the tools to improve strategic decision-making in hospitality firms... The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. The Handbook is divided into eleven parts that follow the key activities of the strategic management process. The lead chapter for most parts of the book is a featured work that is original and offers cutting-edge discussion on an important facet of hospitality strategy. Each of the eleven parts of the book concludes with a commentary chapter that reflects on all of the works included in that section. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured. As the role of strategic decision-making grows in importance in hospitality firms, the Handbook of Applied Hospitality Strategy delivers a comprehensive volume on core ideas and practices with useful managerial implications from senior industry practitioners and top hospitality scholars, making this an invaluable resource for tourism and hospitality programs as well as industry professionals.
In this work, Hogan tells a truly American success story - luck and hard work working behind behind one man to create an industry so pervasive that today it is an integral part of American pop culture.
