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9781526458933 Academic Inspection Copy
  • Digital Luxury

  • Transforming Brands and Consumer Experiences
  • The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
  • ISBN-13: 9781526458933 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $347.00
  • Stock: 0 in stock
  • Local release date: 25/05/2019
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]Retail sector [KNPR]
9781526458940 Academic Inspection Copy
  • Digital Luxury

  • Transforming Brands and Consumer Experiences
  • The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
  • ISBN-13: 9781526458940 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $120.00
  • Stock: 0 in stock
  • Local release date: 25/05/2019
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]Retail sector [KNPR]
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