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  • The Consumer Insights Revolution

  • Transforming market research for competitive advantage
  • Discover the secrets behind PepsiCo and Zappi's transformation of PepsiCo's consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change. ......
  • ISBN-13: 9781781338698 (Paperback)
  • Publisher: RETHINK PRESS
    Imprint: RETHINK PRESS
  • Price:
    AUD $44.99
  • Stock: 14 in stock
  • Local release date: 16/12/2024
  • Availability: Order will be despatched as soon as possible.
  • Categories: Market research [KJSM]
  • The Consumer Insights Revolution

  • Transforming market research for competitive advantage
  • Discover the secrets behind PepsiCo and Zappis transformation of PepsiCos consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.

  • ISBN-13: 9781781338971 (Hardback)
  • Publisher: RETHINK PRESS
    Imprint: RETHINK PRESS
  • Price:
    AUD $62.99
  • Stock: 0 in stock
  • Local release date: 15/12/2024
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Market research [KJSM]
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