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Author: Sevil Yesiloglu View as:     Display per page

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9781529601978 Academic Inspection Copy
  • Advertising in the Digital Age

  • Theories and Practices
  • With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.
  • ISBN-13: 9781529601978 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $102.00
  • Stock: 20 in stock
  • Local release date: 08/04/2024
  • Availability: Order will be despatched as soon as possible.
  • Categories: Advertising & society [JFDV]Advertising [KJSA]
9781529601985 Academic Inspection Copy
  • Advertising in the Digital Age

  • Theories and Practices
  • With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.
  • ISBN-13: 9781529601985 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS LTD
  • Price:
    AUD $312.00
  • Stock: 0 in stock
  • Local release date: 08/04/2024
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising & society [JFDV]Advertising [KJSA]
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