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Author: Nancy R. Tag View as:     Display per page

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9781412980531 Academic Inspection Copy
  • Ad Critique

  • How to Deconstruct Ads in Order to Build Better Advertising
  • teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
  • ISBN-13: 9781412980531 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 14/12/2011
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
Page 1 of 1 (1 items)