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Author: Lawrence M. Wallack View as:     Display per page

Page 1 of 1 (2 items)
9780803939257 Academic Inspection Copy
  • Mass Communication and Public Health

  • Complexities and Conflicts
  • This text is intended to increase understanding of the influences of mass communication of health issues and problems, explore shared responsibilities among media and public health professionals, design strategies and set priorities for influencing policy makers who deal with health issues. The discussions are centred around conflict within various public health, media and academic communities. The contributors also address the complexities of the health information to be conveyed, as well as audience responses to health content in the media. Overall, new "partnerships" among the sectors are at the centre of many of the recommendations for improving the dissemination of health messages.
  • ISBN-13: 9780803939257 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 07/07/2004
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Social issues & processes [JFF]Social welfare & social services [JKS]Health systems & services [MBP]
9780803942899 Academic Inspection Copy
  • Media Advocacy and Public Health

  • Power for Prevention
  • How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
  • ISBN-13: 9780803942899 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $369.00
  • Stock: 0 in stock
  • Local release date: 19/10/1993
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Media studies [JFD]Public health & preventive medicine [MBN]Health systems & services [MBP]
Page 1 of 1 (2 items)