Recipient of a 2021 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills. The Third Edition includes 14 new case studies, 7 new Mindshift Activities and 15 new Entrepreneurship in Action profiles, as well as a new Chapter 16 "Pitching to Launch", which combines the previous chapter 16 with coverage of pitch decks, emphasizing the pitch process and providing more tips and real-world examples. Thorough updates to examples are provided throughout, with many highlighting businesses that are both profitable and socially impactful, and a stronger focus on DEI in entrepreneurship, particularly discussions of bias and barriers moving from idea to opportunity.
Organizational Behavior: A Skill-Building Approach 3e examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and real-world case studies, Organizational Behavior 3e provides students with a fun, hands-on introduction to the fascinating world of OB.
A thorough guide to the planning, organizing, leading, and controlling functions of management with an emphasis on how managers can cultivate an entrepreneurial mindset. The text includes 34 cases profiling a wide range of companies including Lululemon, Nintendo, Netflix, Trader Joe's, and the NBA. Authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray use a variety of examples, applications, and insights from real-world managers to help you develop the knowledge, mindset, and skills they need to succeed in today's fast-paced, dynamic workplace.
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.
Translating the latest research into practical applications and best practices, authors Christopher P. Neck, Jeffery D. Houghton and Emma Murray unpack how managers can develop their managerial skills to unleash the potential of their employees. The text examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of organizational behaviour. Packed with critical thinking opportunities, experiential exercises, and self-assessments, the new edition provides students with a fun, hands-on introduction.
