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9781462522705 Academic Inspection Copy
  • Primer of Public Relations Research, Third Edition

  • Third Edition
  • Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and ......
  • ISBN-13: 9781462522705 (Hardback)
  • Publisher: GUILFORD PUBLICATIONS
    Imprint: THE GUILFORD PRESS
  • Price:
    AUD $150.00
  • Stock: 0 in stock
  • Local release date: 06/01/2017
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Research methods: general [GPS]Public relations [KJSP]
Page 1 of 1 (1 items)