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Author: Charles S Chien View as:     Display per page

Page 1 of 1 (2 items)
9780761971788 Academic Inspection Copy
  • Problems in Marketing

  • Applying Key Concepts and Techniques
  • Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
  • ISBN-13: 9780761971788 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $421.00
  • Stock: 0 in stock
  • Local release date: 07/01/2008
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
9780761971795 Academic Inspection Copy
  • Problems in Marketing

  • Applying Key Concepts and Techniques
  • Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
  • ISBN-13: 9780761971795 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $135.00
  • Stock: 0 in stock
  • Local release date: 12/12/2007
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Sales & marketing [KJS]
Page 1 of 1 (2 items)