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Author: Philip Jones View as:     Display per page

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9780761912392 Academic Inspection Copy
  • The Advertising Business

  • Operations, Creativity, Media Planning, Integrated Communications
  • This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few ......
  • ISBN-13: 9780761912392 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $438.00
  • Stock: 0 in stock
  • Local release date: 10/02/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]Advertising industry [KNTY]
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