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Author: Philip Jones View as:     Display per page

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9781626167711 Academic Inspection Copy
9781626167704 Academic Inspection Copy
9780761912415 Academic Inspection Copy
  • How Advertising Works

  • The Role of Research
  • Bringing together the theory and practice of advertising, this is an authoritative handbook of the resea rch procedures which determine effective advertising. '
  • ISBN-13: 9780761912415 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $369.00
  • Stock: 0 in stock
  • Local release date: 17/01/2005
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]Advertising industry [KNTY]
9780761927990 Academic Inspection Copy
  • Fables, Fashions, and Facts About Advertising

  • A Study of 28 Enduring Myths
  • "The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and ......
  • ISBN-13: 9780761927990 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $233.00
  • Stock: 0 in stock
  • Local release date: 20/11/2003
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Advertising [KJSA]Industry & industrial studies [KN]
9780761922445 Academic Inspection Copy
  • The Ultimate Secrets of Advertising

  • This dynamic book covers four primary questions: * does advertising work? * how does advertising work? * how much advertising works? * how can advertising be measured and made accountable? Based on state-of-the-art research, The Ultimate Secrets of Advertising is a thorough study of advertising accountability and the comparison of investment and ......
  • ISBN-13: 9780761922445 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 01/01/2002
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9780761912361 Academic Inspection Copy
  • Advertising Organizations and Publications

  • A Resource Guide
  • John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
  • ISBN-13: 9780761912361 (Hardback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $299.00
  • Stock: 0 in stock
  • Local release date: 08/03/2000
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Media studies [JFD]Advertising [KJSA]
9780761912378 Academic Inspection Copy
  • Advertising Organizations and Publications

  • A Resource Guide
  • John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
  • ISBN-13: 9780761912378 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $130.00
  • Stock: 0 in stock
  • Local release date: 25/02/2000
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
9780761912453 Academic Inspection Copy
  • International Advertising

  • Realities and Myths
  • This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.'
  • ISBN-13: 9780761912453 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 01/10/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: International business [KJK]Advertising [KJSA]
9780761912439 Academic Inspection Copy
  • How to Use Advertising to Build Strong Brands

  • This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.'
  • ISBN-13: 9780761912439 (Paperback)
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Price:
    AUD $316.00
  • Stock: 0 in stock
  • Local release date: 13/07/1999
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]
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