In today's world, digital media and the social are irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren introduces a wide range of concepts and approaches that aid in exploring and understanding what it means to live in a digital society. In this new edition you will encounter: - An exploration of non-progressive forms of ......
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced ......
Understanding medicines management is central to the nursing role. As a nurse, you will need to make informed decisions about medicine use and optimisation thats tailored to each patient in your care. This book equips you with the theoretical and practical foundations to do just that.
This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces ......
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN ......
Managerial Communication focuses on communication skills and strategies that managers need to be successful in todays workplace. Known for its holistic overview of communication and focus on managerial competencies, it continues to be the market leader in the field.
From world-class qualitative experts comes a practical, step-by-step introduction to doing dyadic interviews. Including the perspective of both the interviewer and the interviewee, this book shows how to use this innovative interview technique to gain new insights into your research problem. The book will also equip you with the tools and confidence to overcome potential challenges associated with the method and fully realise its advantages. The book includes: ? Real world interview extracts so you can see how techniques work in practice ? Case studies from a wide range of disciplines and contexts ? A researcher's checklist with step-by-step guidance through the whole research process ? Content covering digital methods as well as in-person interviews. This is the definitive roadmap for conducting dyadic interviews for students and researchers doing qualitative research across the social sciences.
A Guide for Nursing, Health & Social Care Students
As a nursing or health and social care student, academic writing and critical thinking is one of the main ways you're assessed. However, how to approach your assignments can be a challenge. This is a short, simple guide to the academic writing process to help you grow in confidence, to write critically and engagingly, and to develop your voice. Whether you are just starting your course, returning to study or looking to improve your style, you'll find out how to: ? Get into the mindset for independent study and reflection ? Source and evaluate literature and evidence ? Develop your critical writing skills ? Structure your work ? Articulate your argument ? Edit, proofread and reference your finished piece
Updated with the latest theory and research and structured around a pioneering multidimensional model of wellbeing, this book equips you with the knowledge and tools to apply positive psychology to many areas of life. This includes interventions aimed at developing mental and physical functioning, as well as recommendations for enhancing relationships and reshaping organisational structures. A wealth of case studies show you how these practices can be successfully deployed in diverse real-world contexts, such as society, religion, the classroom and the workplace. Key features include: Learning objectives Practice essay questions and quizzes Useful psychometric tools you can adapt for your own research Summary boxes Case study and reflection boxes Suggested further reading Keyword definitions and glossary list of acronyms This book is essential reading for students of Applied Positive Psychology or the Psychology of Happiness and Wellbeing. Tim Lomas is a Psychology Research Scientist in the Department of Epidemiology at the Harvard T.H. Chan School of Public Health, and part of the Human Flourishing Program at Harvard University. Kate Hefferon is a Chartered Research Psychologist. Itai Ivtzan is the Director of the School of Positive Transformation. Kirsty Gardiner is a Chartered Social Psychologist and a Research Director of a DEI consultancy.
