The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
"An extremely valuable source of reading, information, and guidance for my policing students. It covers all the topical issues." Johannes Oosthuizen - Lecturer at Winchester University Introducing the definitive guide for students and professionals alike who want to gain a comprehensive understanding of policing in the 21st century. This updated edition of Introduction to Policing reflects the latest developments in policing and offers a rigorous yet accessible overview of the historical origins and theories of policing, the functions of police organisations, and the challenges and controversies facing policing today. With an emphasis on critical thinking and analysis, Rowe encourages readers to consider different perspectives and to engage with key debates around policing, such as 'who guards the guards' and 'the implications of police culture', helping them to develop a more nuanced understanding of this complex field. The clear writing style, engaging case studies, and helpful study aids make this book an invaluable resource for students and professionals alike. Key features include: * Revised and expanded discussion of racism and police culture, and new coverage of the development of antiracist policing * Updated examples reflecting contemporary criticisms of policing, such as the cases of Sarah Everard and George Floyd * Expanded discussion of key debates, including the 'defund the police' movement, and the use of technology and digital policing, including Smart Policing, drones, and body-worn cameras * Learning objectives, key terms, review questions, and annotated further readings in every chapter will help you to engage with the material and consolidate your learning Michael Rowe is Professor of Criminology at Northumbria University Liam Ralph is Assistant Professor of Criminology at Northumbria University Ali Malik is Lecturer in Criminal Justice at University of Leeds
The first aim of the DfE's 2022 Strategy for Sustainability and Climate Change is to prepare all young people for a world impacted by climate change through learning and practical experience. This practical text for new teachers empowers them to develop their knowledge and understanding of climate change and sustainability. It supports them to develop confidence in discussing difficult themes and to create safe learning spaces that allow children to articulate concerns. The book provides a structure for learning and teaching about climate change and sustainability across the primary curriculum. All chapters are linked to relevant and authentic research and include suggestions for practical activities.
This book provides an accessible overview of the care and management of people living with a long-term condition. Develop your skills and knowledge of the particularities of working with this group, including supporting self-care and self-management as well as providing care for those with complex needs, comorbidities and palliative care. Key features Each chapter is mapped to the 2018 NMC standards Structured sequentially to follow the journey an individual with an LTC might take, from diagnosis through to palliative care Case students and activities relate theory and research to your own experiences and practice
Covering the issues, themes and principles that explain what it means to be a nurse today, this book provides the theory you need to know and applies it to the diverse patient groups and settings that you will encounter on your placements.
How can we analyse the intersectional effects of multiple factors on experiences of disenfranchisement? This book equips you with the methodological tools to uncover new insights. First providing a critical examination of long-standing methodologies in intersectionality research, it then shines a spotlight on analytical techniques such as qualitative comparative analysis, multilevel models, mediation and moderation, and mixed methods designs. With chapter objectives, real-world research examples, further reading and reflective questions, it will equip you with the methodological tools to understand intersectionality in specific social settings. The book: * Bridges the gap between intersectionality as a theory and an empirical research practice. * Extends existing approaches to analysing intersectionality in a traditionally qualitative field. * Inspires creativity and celebrates a variety of effective methods for studying intersectionality. Innovative and thought-provoking, this book is ideal for any student or researcher looking to harness the power of empirical evidence to explore inequality and injustice.
How can we analyse the intersectional effects of multiple factors on experiences of disenfranchisement? This book equips you with the methodological tools to uncover new insights. First providing a critical examination of long-standing methodologies in intersectionality research, it then shines a spotlight on analytical techniques such as qualitative comparative analysis, multilevel models, mediation and moderation, and mixed methods designs. With chapter objectives, real-world research examples, further reading and reflective questions, it will equip you with the methodological tools to understand intersectionality in specific social settings. The book: * Bridges the gap between intersectionality as a theory and an empirical research practice. * Extends existing approaches to analysing intersectionality in a traditionally qualitative field. * Inspires creativity and celebrates a variety of effective methods for studying intersectionality. Innovative and thought-provoking, this book is ideal for any student or researcher looking to harness the power of empirical evidence to explore inequality and injustice.
