Entrepreneurship is not just about building businesses: it instead encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, personal and professional, and closely linked to both employability and life skills. This new textbook, via an array of pedagogical features, quizzes and worksheets, guides you in developing your own entrepreneurial thinking skills to support the development of ideas to tackle problems and challenges for yourself, for organisations and for society generally. It will challenge you to look beyond standard narratives of 'heroic' entrepreneurial individuals to identify how you yourself can become a creator of value in our volatile, uncertain, complex and ambiguous world. Suzanne Mawson is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School. Lucrezia Casulli is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Want to master research methods in psychology? Look no further! Written with new students in mind, this book will help you understand and apply research methods to every part of your degree. It will help you develop your critical and analytical skills by making features of key issues such as ethics and cultural context. It aims to entertain with interesting facts, and will enhance your understanding with examples of real studies. Other features include: Skoolkid errors Ig Nobel Prize Whoa there! and are all designed to make the study of methods enjoyable and easy.
Designing and Managing Programs for human services helps readers grasp the meaning and significance of measuring performance and evaluating outcomes. Hands-on and practical, the book incorporates the principles of effectiveness-based planning as it addresses the steps of designing, implementing, and evaluating a human services program at the local ......
A Little Guide for Teachers: Teacher Wellbeing and Self-Care explains how wellbeing is essential to effective teaching, and gives teachers practical tools to take back control of the classroom.
Peter G. Northouse's Introduction to Leadership: Concepts and Practice provides readers with a clear, concise overview of the complexities of practicing leadership and concrete strategies for becoming better leaders. The text is organized around key leader responsibilities such as creating a vision, engaging strengths, establishing a constructive ......
Author Bagele Chilisa updates her groundbreaking textbook to give a new generation of scholars a crucial foundation in indigenous research methodologies.
