"Written in a commendably clear, direct, and accessible style, the authors systematically uncover and then explain the complexities of reading for a general reader, providing carefully selected advice on how best to teach reading to diverse learners." -Dr Robert Savage, McGill University
Fifth edition definitive guide to counselling adolescents has introduced thousands of trainees and practitioners to the theory, principals, skills and techniques of proactively counselling this client group.
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
Research Methods in Criminal Justice and Criminology connects key concepts to real field research and practices using contemporary examples and recurring case studies throughout the book that demonstrate how concepts relate to students' lives. Authors Callie M. Rennison and Timothy C. Hart introduce practical research strategies used in criminal ......
Culturally Alert Counseling: A Comprehensive Introduction is a reader-friendly introduction to the cultural dimensions of counseling and psychotherapy. Editor Garrett McAuliffe, along with international experts in their fields, provides an accessible presentation of culturally alert counseling techniques that broadens the discussion of culture from ethnicity and race to include social class, religion, gender, and sexual orientation.
Entrepreneurship is not just about building businesses: it instead encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, personal and professional, and closely linked to both employability and life skills. This new textbook, via an array of pedagogical features, quizzes and worksheets, guides you in developing your own entrepreneurial thinking skills to support the development of ideas to tackle problems and challenges for yourself, for organisations and for society generally. It will challenge you to look beyond standard narratives of 'heroic' entrepreneurial individuals to identify how you yourself can become a creator of value in our volatile, uncertain, complex and ambiguous world. Suzanne Mawson is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School. Lucrezia Casulli is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Doing a research project or dissertation can be daunting. This practical book will help you dive straight in, driving each step of the process with confidence. Packed with features to support your learning, this guidebook gives you invaluable advice at each stage, from picking a topic, designing your study and navigating ethics to collecting and analysing data then sharing your findings. This fifth edition: Empowers you to be critical and self-reflective when consuming and doing research, with 19 critical thinking challenges. Equips you with the skills to make good decisions, prepare effectively, and take charge of your own project. Draws on case studies of real-world research to inspire your creativity and curiosity. This popular, down-to-earth guide is a must-have for undergraduate and postgraduate students embarking on research projects across the social sciences.
