In this book, David and Roger Johnson provide teachers with the practical tools they need to assess the non-academic outcomes of schooling. While the emphasis in schools right now is very much focused on all things academic, teachers and administrators will always be concerned with non-academic outcomes, especially as it pertains to such issues as ......
"Absolutely essential reading for those wanting to understand the recent 'turn' to affect. Offering an extensive analysis of all the perspectives available, including the psycho, neuro, bio and social, Margie Wetherell treads a magisterial path through the radically different offerings, one that illuminates key ideas and will save the uninitiated wandering down many pointless avenues. A path-setting book." - Professor Beverley Skeggs, Goldsmiths In recent years there has been a huge surge of interest in affect and emotion. Scholars want to discover how people are moved, and understand embodied social action, feelings and passions. How do social formations 'grab' people? How do roller coasters of contempt, patriotism, hate and euphoria power public life? A new social science understanding of affect and emotion is long overdue and Margaret Wetherell's voice is timely, providing a coherent and pragmatic text. It will be invaluable reading for those interested in this fascinating field across the social and behavioural sciences.
"Absolutely essential reading for those wanting to understand the recent 'turn' to affect. Offering an extensive analysis of all the perspectives available, including the psycho, neuro, bio and social, Margie Wetherell treads a magisterial path through the radically different offerings, one that illuminates key ideas and will save the uninitiated wandering down many pointless avenues. A path-setting book." - Professor Beverley Skeggs, Goldsmiths In recent years there has been a huge surge of interest in affect and emotion. Scholars want to discover how people are moved, and understand embodied social action, feelings and passions. How do social formations 'grab' people? How do roller coasters of contempt, patriotism, hate and euphoria power public life? A new social science understanding of affect and emotion is long overdue and Margaret Wetherell's voice is timely, providing a coherent and pragmatic text. It will be invaluable reading for those interested in this fascinating field across the social and behavioural sciences.
This accessible and exciting new text looks at the implications of aesthetic labour for work and employment by contextualizing debates and offering a critical approach. The origins of aesthetic labour are explored, as well as the relevant theories from business and management, and sociology. Coverage includes key topics such as: corporate strategy; recruitment and selection practices; and discrimination. Key features include: - a range of case studies from across different types of organizations and popular culture - the exploration of topics such as branding, 'lookism', 'dressing for success' and cosmetic surgery - suggestions for further reading.
This accessible and exciting new text looks at the implications of aesthetic labour for work and employment by contextualizing debates and offering a critical approach. The origins of aesthetic labour are explored, as well as the relevant theories from business and management, and sociology. Coverage includes key topics such as: corporate strategy; recruitment and selection practices; and discrimination. Key features include: - a range of case studies from across different types of organizations and popular culture - the exploration of topics such as branding, 'lookism', 'dressing for success' and cosmetic surgery - suggestions for further reading.
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.'
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade ......
With a digital media focus, Advertising shows what contemporary media theory means for the practice of advertising across digital platforms. The authors will provide the reader with an understanding of today's media environment and how it ties to the reality of working across promotional media industries. Applicable to both business and media schools, the text ties theory and concepts to a broad conception of practice to go beyond other books that focus on 'creativity' in advertising.
