What is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From ......
The complete guide to modern periodontics The Perio Handbook provides a succinct yet thorough overview of the assessment, diagnoses, treatment options, and techniques that underpin the daily practice of dental professionals, ensuring the best outcomes for our patients. Structured to facilitate easy navigation and quick access to key topics, ......
ONE CEO - ONE LEADER - IS NOT ENOUGH IN TODAY'S FAST-PACED LANDSCAPE. We have been talking about 'leadership at all levels' for over a century - let's make it a reality for today's world. This completely updated second edition of the award-winning The Inner CEO provides the tried and tested blueprint to make distributed leadership a ......
If you are worried about your physical or mental health and want to reduce the risk of burnout, Social Work and Beyond provides the toolkit that will help you survive and thrive in social work, or follow your vocation in a different direction.
A powerful blueprint for greater success in your life and career
What makes high fliers fly? Are you curious about what really successful people do? Do you wonder how some people become very successful very quickly and still seem to have a great life outside work? Others, who work very hard, struggle to achieve this same kind of success. Research suggests that success isn't about having a high IQ, it has ......
The definitive guide to marketing your biggest capital asset
Are you struggling to sell your home, find a good estate agent or understand why the valuations you get vary so much? Based on the proven 3P method, How to Sell Your House is your step-by-step guide to finding the right agent, creating a compelling narrative for your listing so viewers fall in love with your home before theyve even walked ......
This book is your guide on a journey to reconnect with your authentic self, empowering you to shed outdated ideas you carry about yourself, and live with freedom.
Want to DJ like a pro, share the music you love with other people and perform amazing DJ sets you can be proud of? This second edition of Rock the Dancefloor! is the essential one-stop handbook for new and experienced DJs. Completely updated with the latest developments in DJing and expanded with new chapters on sourcing and organising your ......
The nine-step method to becoming a highly successful general insurance pricing leader
DO YOU WANT TO DEPLOY QUALITY INSURANCE PRICES CORRECTLY AND ON TIME, WHILE HITTING YOUR SALES AND LOSS RATIO GOALS? Insurance pricing is complicated and needs strong foundations and many skills to succeed. As a successful pricing leader, Jeremy Keating shows you how to take charge of your career and build a winning team in this fast-paced ......
