Timeless Strategies in Business, Marketing, and Entrepreneurship
The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with ......
Behaviors Form Culture, Leading to ResultsThe Culture Building Sales Leader is about sales leadership, creating a performance culture, and followership. It is about creating a vision and then building an organization and approach which will make that vision a reality. It's about building a people first culture that is bound to the mission you have ......
Successful corporate executives face unique investing challenges, because their personal wealth is irrevocably tied to their company's performance, normal market ups and downs, and even unexpected events. An executive's investment portfolio may consist mostly of employer stock and stock options that are governed by rules the executive doesn't know ......
Unlock the College Classroom and Make a Lasting Impact Are you a working professional intrigued by the idea of teaching college students but uncertain about stepping into the role of an adjunct professor? The Contingent Professor: Advice for Adjuncts offers a no-nonsense, insider's guide to transforming your knowledge and experience into ......
Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it-in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options. The ......
The rise of Artificial Intelligence (AI) and Machine Learning (ML) are creating new and unique challenges to corporate security leaders. Internal sanctioned and unsanctioned use of these tools, as well as how threat actors are employing them, requires cyber leaders to think differently. Information technology (IT) risk and information security ......
Creating Your Success with China This book helps you build, and maintain, success with China. How? Through the often neglected, but vital, area of creating relationships that work and endure in China. Why would this matter so much in a professional or business setting, you may wonder? Because in China, the relationship always precedes the ......
In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer behavior!What are the emotional and subconscious drivers behind your customers' behavior? Do you have a ......
This book examines and assesses how CEOs define, navigate and instill key activities of organizational life and provokes and challenges the nature of their practice.In the 21st Century, the Chief Executive Officers role is both complex and multifaceted. As the key architects of culture in their organizations, how their actions, behaviors and ......
