This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss ......
Why do companies exert high effort to reduce the costs of products that are production? Because they can! Because unnecessary product costs were not removed during product development. C-O-S-T, short for Cost Optimization System and Technique, details how a company's product development teams, their supporting functions, and company leaders can ......
Why do companies exert high effort to reduce the costs of products that are production? Because they can! Because unnecessary product costs were not removed during product development. C-O-S-T, short for Cost Optimization System and Technique, details how a company's product development teams, their supporting functions, and company leaders can ......
Why do we continue to struggle with data? With all the powerful tools we have in processing power, data tools, and computer programming, we still search for some elusive truth to pervasive problems. AI hallucinates, 'good data' that we started with is suddenly unintelligible, systems that should talk to each other seamlessly continually ......
The untold story: creating simple high value innovations. This book presents a five-step method to create high worth non-technical innovations through: Focus on simplicity (which as said is the ultimate sophistication); Opportunities that come to us(instead of having actively to look for them); Adapting solutions already in use ......
Good project decisions result in successful careers and profitable companies. Bad decisions can be costly and cause operational downtime, may hurt employee morale, and impact customers and suppliers. Making a good decision has become very difficult because of increasing operating complexity and less marketplace predictability. Because of this: ......
A massive paradigm shift in the world of work and the way we manage people. What's changing - everything!All of this has been brought about by several converging factors. The impact of COVID on how we work; causing a shift from where work is done. Recent significant changes in Artificial intelligence, Chat GPT and robotics will impact on every ......
In just over a decade, cryptocurrencies have evolved from niche interests into key players reshaping global finance. Meanwhile, Central Bank Digital Currencies combine blockchain's benefits with central bank oversight. These assets, with their high growth potential and volatility, demand new approaches to investing. This book revisits Modern ......
Cryptocurrency & Social Media Have Married and This is What It Looks Like Social media is a multi-billion-dollar industry where the platforms profit from user-generated content. Cryptocurrencies have arrived to end the exploitation. Cryptosocial: How Cryptocurrencies Are Changing Social Media surveys the history of social media and ......
