The Role of Social Media Influencer Marketing in Building Brands
Social media influencers rule the world! Gone are the days of worshipping movie stars and athletes only for their talent. Everyday people are fast becoming the new celebrities and thus influencers for Millennials and Generation Z. In the past few years, social media influencers dominate pop culture and brands are eager to work with them to build ......
If your organization is not performing at its best, this book is for you. It puts you right into the shoes of the leaders of the great baseball dynasties and demonstrates how they overcame challenges common to those in our own teams and groups. Topics include managing and motivating highly talented but dysfunctional individuals, turning around ......
Leaders today must be able to embed resiliency into their organizations and to re-position change as a natural process. Being an effective change agent has become a critical leadership competency for 21st Century leaders. With these factors in mind, we are proposing a new approach to change in this book (the C6 Change Leadership Framework), as a ......
Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome ......
In the face of the urgent global issue of climate change, this book, Climate-Conscious Investing: Portfolios Aligned with the Paris Accords, takes a deep dive into the intricacies and complexities of climate investing.It explores climate investment themes, approaches, and processes and provides insights into constructing climate-conscious ......
The pressure on the private sector to act on climate change is immense - and many organizations are rising to the challenge. Yet, many companies are struggling to get their climate programs o? the ground. To be successful, companies need to integrate climate considerations into the very DNA of their organizations.This book provides the definitive ......
Collaborative Clinical Supervision: Principles and Practices to Foster Development provides new and practicing supervisors with best-practice guidance on how to supervise effectively by orienting supervision to three priorities: Attending to the supervisory relationship, Using experiential learning methods, and Implementing a ......
This book is for pathfinders- product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make "work" harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and ......
Identifying and Preparing for Catastrophic Organizational Events
Every organization will experience a crisis. Some will be mild; others will be severe. All will experience the unexpected. Few will experience the totally unexpected negative events-the bull shark events. These events can only be dreamed of - in a nightmare. They arise out of some deep part of an organization that believes it has things under ......
