Better Policy / Better Performance: The Who, Why, and What of Organizational Policy is a comprehensive roadmap for developing, writing, implementing, communicating, and evaluating organizational policy - the backbone of every organization. Designed for both seasoned professionals and those new to the field, this book provides a step-by-step ......
How to Convert Sustainability Disclosure into ActionNew standards such as those of the International Sustainability Standards Board and new regulations from the Securities and Exchange Commission are challenging companies to increase and improve their disclosure on what they are doing to support sustainability for their Environmental, Social and ......
Stop asking stakeholders what they want-start uncovering what they truly need. Many business intelligence (BI) projects fail-not because of bad technology, but because of poor requirements. Stakeholders often don't know what they need, and project teams assume too much. The result? Costly delays, endless rework, and disappointing solutions. BI ......
This book gives a comprehensive understanding of the biological and physiological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience. Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this knowledge to improve marketing and ......
Why Product Development Projects Miss Their Targets
Why do so many new products fail in the market? What causes schedule and cost overruns? How can products be developed right the first time? Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and ......
The Complete Guide to Creating a Name for Your Company, Product, or Service
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming.
The Complete Guide to Creating a Name for Your Company, Product, or Service
You don't have a brand-whether it's for a company or a product-until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you ......
Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical ......
The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company's ......
