Sometimes management books achieve a clear-cut distinction between strategy and tactics. Seldom they include the business model as a third competitiveness driver. And never so far, has the theory of business been considered as a fourth required performance vector, different from all other three. However, organizational optimization requires ......
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in ......
Accelerated Quantum Technologies Change Management offers business and technology leaders a guide to navigating and accelerating their organization's quantum technology journey. Quantum technologies are rapidly emerging across digital ecosystems with transformative potential-from breakthroughs in pharmaceuticals and climate modeling to risks ......
Are you thinking about owning your own business, but wondering if this is the right path for you? Whether you are considering joining an existing firm as a principal owner, taking over a family business, starting up your own business, or buying an existing business, this book provides questions to contemplate as it walks you through what it takes ......
The Formulation of Corporate and Business-Unit Strategies
This book, Strategy and Corporate Governance, provides managers, executives, board members, and consultants with concise and incisive information on: What strategy is and how it works; Corporate governance and the formulation of corporate and business-unit strategies; The dichotomous pairs method-and its use in the formulation of corporate ......
A Leader's Guide to Embracing and Executing Change
Change is no longer coming - it's already here. Will you lead it, or be left behind? From technological advancements to shifting consumer expectations, the ability to adapt and transform is no longer a luxury - it's a prerequisite for long-term organizational survival and growth. Yet despite best intentions, most transformation efforts fail. ......
Personal Finance for Young Professionals pairs practical advice with psychological insights to create a positively purposeful system. Readers will learn to identify their financial philosophy and develop a strategy that suits their personal preferences and meets their financial needs. How to be successful with your finances can be summarized on ......
Studies into workplace violence, terrorism, and other forms of dysfunctional behavior associated with work suggested to us that there was a need for a book that would not only educate others on these topics but would also help those who wanted to reduce their risks by choosing relatively safe jobs. No job is completely safe. You can get paper ......
Live Long and Prosper is the only guide you need to learn: How to keep your brain healthy as you age. The secrets of supercentenarians, those people living over 110 years of age. The latest research on the best advice for eating, sleeping, and exercising. How to hack your body for optimal results. How scientists now have the ability to ......
