This book gives a comprehensive understanding of the biological and physiological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience. Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this knowledge to improve marketing and ......
Stop asking stakeholders what they want-start uncovering what they truly need. Many business intelligence (BI) projects fail-not because of bad technology, but because of poor requirements. Stakeholders often don't know what they need, and project teams assume too much. The result? Costly delays, endless rework, and disappointing solutions. BI ......
How to Convert Sustainability Disclosure into ActionNew standards such as those of the International Sustainability Standards Board and new regulations from the Securities and Exchange Commission are challenging companies to increase and improve their disclosure on what they are doing to support sustainability for their Environmental, Social and ......
Beyond Networking is not another book about networking. It is a networking book in practice - one that will transform how you connect, forever. It explores how we connect as humans, and why meaningful connection changes everything. In a world full of surface-level interactions and transactional advice, this book offers a more intentional, ......
Better Policy / Better Performance: The Who, Why, and What of Organizational Policy is a comprehensive roadmap for developing, writing, implementing, communicating, and evaluating organizational policy - the backbone of every organization. Designed for both seasoned professionals and those new to the field, this book provides a step-by-step ......
We have a problem in healthcare. That problem is this: in today's healthcare environment, especially in the United States, people take a back seat to the numbers in almost every aspect of healthcare service delivery. Productivity, utilization, and other business metrics rule the roost. If it's not calculatable, spreadsheet-able, or measurable, ......
Recently we have seen several catastrophic events causing huge disruptions, losses, and panic. There is a growing likelihood that these natural disasters and physical and cyber warfare attacks will increase in frequency and lethality, increasingly impacting civilian infrastructure, due to global warming, increased civil unrest and global tensions ......
Strategic Expertise in the Boardroom and Ai-Driven World
Developing marketers' ability to negotiate in their jobs to consolidate their instrumental role in companies' success is long overdue. The marketers' journey is filled with internal and external negotiations. Internally, they should protect their well-designed marketing strategies from the objections and cut-offs imposed by the company's board. ......
Because I Was Inverted: Building a Strong Servant Leader Culture is a fresh, story-driven guide that flips traditional leadership on its head. This book is perfect for business leaders, managers, and entrepreneurs who want to inspire trust, build strong teams, and create a workplace culture where people and performance thrive. Blending timeless ......
