Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of ......
The demand for cybersecurity expertise is growing phenomenally; enhancing cybersecurity project skills will boost technology professionals' careers and improve organizational cybersecurity readiness. Shields Up: Cybersecurity Project Management provides an end-to-end framework tuned for cybersecurity projects. More experienced cybersecurity ......
If you think that entrepreneurs are born and not made, it may be because you never learned the steps to starting a business.John Vinturella, who has more than forty years of experience as an entrepreneur, explores how to sharpen business skills, identify opportunities, and take an orderly approach to business planning in this guide to becoming ......
Are you a franchisee or small business owner? If so, you need this book. Are you are looking for practical advice and tools to help you achieve more success? If so, you need this book. Included are stories and advice from franchisees and operators who have built successful franchise businesses as well as business experts. Their contributions add ......
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok-the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and ......
If you have ever feared speaking up about your ideas or have done so but are frustrated by your lack of success, this book is for you.You'll learn from the stories of others who have been a "lone voice" or an "independent thinker" and their attempts at change-both successful and unsuccessful. By learning from their experiences, you'll gain insight ......
For many aspiring entrepreneurs, the path to entrepreneurship begins within the walls of established corporations. This book is uniquely tailored for employees and executives in the private sector either experiencing entrepreneurial ambitions, or dealing with them in their organizations. Whether you're considering launching your own business or ......
Sports in the Pandemic Era chronicles the dramatic comeback of sports after the global pandemic forced lockdowns, border closures and quarantines.Following a near total shutdown in the spring of 2020, the sports industry rose to an exceptional challenge with discipline and innovation. This helped health experts understand how the rest of the world ......
Leading People with Care, Courage, and Consistency
Most people step into leadership because they're good at their job, but very few are shown how to lead. Stand for Something is for leaders who care about their people but feel the constant pressure to perform. If you've ever felt the tension between doing what's right and doing what's expected, you're not alone. This book shows leadership as it ......
