Getting Data Science Done outlines the essential stages in running successful data science projects-providing comprehensive guidelines to help you identify potential issues and then a range of strategies for mitigating them. Data science is a field that synthesizes statistics, computer science and business analytics to deliver results that can ......
Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look ......
What does it take to become an effective executive? Anyone with that dream goal will want to know the answers to the six questions around which this book is organized: Who are you? What's your strategic story? Can you sell your story? Can you organize to help not hinder? Are you a Change Master? Can you transform intangible asset pools into ......
You've heard the promises of data: if you just unlock the hidden insights, you can win an unfair game. But for people at most companies, friction prevents data from flowing effortlessly into decisions. Technology alone won't make the connection for you. Neither will finding more data; you've already got plenty. To connect data with decisions, ......
You've heard the promises of data: if you just unlock the hidden insights, you can win an unfair game. But for people at most companies, friction prevents data from flowing effortlessly into decisions. Technology alone won't make the connection for you. Neither will finding more data; you've already got plenty. To connect data with decisions, ......
This book is designed to help small businesses thrive in an increasingly competitive world.People are one of the few remaining, reliable sources of sustainable, competitive advantage. Competitors will copy marketing strategies, and technology and process advantages will fade over time, but having the best people for your organization will turn ......
The Financial Services Sales Handbook, Second Edition: A Professional's Guide to Becoming a Top Producer is an essential roadmap for financial professionals. This second edition highlights the evolving landscape of financial services sales, including the rise of digital communication, virtual networking, and the importance of a client-centric ......
Twenty Key Concepts for Entrepreneurs, Executives, and Investors
The difference between success and failure isn't your idea. It's your financial decisions. Most businesses don't fail because of bad ideas. They fail because of poor financial management. Too often, entrepreneurs, executives, and investors operate without a clear understanding of the principles that truly drive business performance, corporate ......
An Integrated Approach to Analysis, Modeling, and Machine Learning
In today's finance industry, data-driven decision-making is essential. Financial Data Science with Python: An Integrated Approach to Analysis, Modeling, and Machine Learning bridges the gap between traditional finance and modern data science, offering a comprehensive guide for students, analysts, and professionals. This book equips readers with ......
