There is nothing more real than theory. Today's public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, ......
Quantum technology interest is accelerating for two key reasons: first, quantum technologies promise transformative capabilities. Indeed, quantum computing is seen as a strategic necessity by the world's leading economies. Second, experts unanimously agree that a cryptographically-relevant quantum computer will have the capability to break ......
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in ......
A novel about personal finance-and life.Reboot tells the story of Lisa, who is recently divorced and confronted with many of the potentially intimidating financial decisions we all must make. She learns about: credit cards, car loans, home buying, Social Security, retirement living, and more as she takes control of her finances and her life ......
A prosperous future for your community is in your hands!Make your community a better place to live, work and play! Why do some communities thrive and grow while others struggle and decline? Smart communities know how to attract and nurture the kinds of businesses and organizations they want to create a vibrant economy and higher quality of life. ......
Using Twelve Step Principles for Professional Success
The tools I learned in recovery from addiction can help anyone find peace and develop resilience at work. The principles behind Twelve Step programs like Alcoholics Anonymous are simple but profoundly useful for restoring balance and building confidence. Recovery at Work provides practical examples for applying tools to overcome the stress and ......
In his book Reengineering Purchasing: Lessons from the Front Lines, Paul Ericksen shares over three dozen personal experiences where he was responsible for fundamental changes to purchasing strategy and practice that increased the competitiveness of the companies and clients he worked at and for. His stories show how a more collaborative approach ......
How to Grow Your Service Business Through Referrals
Ever wondered if you're missing out on new clients because you haven't implemented a strategy that could cost almost nothing yet add thousands to your business each year? Referable.biz explains how to find new clients for your service-based business by using referrals as a low-cost alternative to many more expensive and increasingly ineffective ......
Part travel memoir, part spiritual odyssey, mostly a recipe for prosocial success, Reframe recounts Tinsley Galyean's quest to create and grow Curious Learning, an international nonprofit organization focused on "giving everyone the opportunity to learn to read." In 2014, a group of researchers began studying the possibility of teaching kids ......
