This book gives a comprehensive understanding of the biological and physiological factors that influence our choices through the lenses of evolutionary psychology and consumer neuroscience. Readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this knowledge to improve marketing and ......
This book provides a concise yet complete guide for strategic management. Managers face a difficult challenge in successfully guiding their firms so that they sustain high financial performance, while also being sensitive to the environment, taking good care of their employees and customers, being fair with their suppliers, and giving back to ......
Call the Audible and Lead Your Business into the Future!Are you ready to transform your business into a tech-driven powerhouse? Whether you're launching a new tech company or looking to leverage technology to grow your existing business, The Tech Audible delivers clear, actionable strategies to help you succeed. Chase Minnifield - former NFL ......
Why Every Corporate Leader Needs This Book to Master AI GovernanceAI is reshaping industries faster than most leadership teams can adapt. Companies with strong digital and AI capabilities are outperforming peers by two to six times in Total Shareholder Return. The gap is widening as leaders compound their advantages, making it increasingly ......
Unlock the Future of Work: A Blueprint for TransformationStep boldly into the new era of organizational excellence with this essential guide that navigates the intricacies of transformation powered by artificial intelligence. Elevate your leadership and strategy with insights into organizational design, process re-engineering, and cultivating an ......
What if the secret to being an outstanding leader lies in radical love?One morning, Marcel Schwantes stepped out of the shower and collapsed in agony, paralyzed from the waist down. When he called his boss to explain his situation, he was accused of insubordination. This moment marked the culmination of a two-year struggle in what should have ......
This 3rd edition book provides a multi-perspective approach to strategic sustainability and value chains to allow understanding from various disciplines and professional backgrounds.Some of the key features of this second volume include a how-to guide on implementation for strategic sustainable supply chain management (S3CM): Short vignettes ......
Disconnected: Exploring the Decline of Social Networks examines the future of social networks, highlighting their transformation from community builders to sources of misinformation and frustration. Using interdisciplinary insights, it uncovers the complex interplay of technological, social, and cultural factors behind this shift. It discusses the ......
Machine Learning Fundamentals provides a comprehensive overview of data science, emphasizing machine learning (ML). This book covers ML fundamentals, processes, and applications, that are used as industry standards. Both supervised and unsupervised learning ML models are discussed.Topics include data collection and feature engineering techniques ......
