The Complete Guide to Creating a Name for Your Company, Product, or Service
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming.
Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's fast-paced digital world, brand crises are no longer a question of "if" but "when." With the power of social media amplifying every misstep, a poorly ......
Developing Lean Operations for Competitive Advantage
Presents an insightful process for the executive, manager, and business owner, enabling them to discover inefficiencies where least expected, highlighting both the nature of the primary issues and then how to subsequently correct them.
In an age of relentless technical change and disruption, is your organization struggling to adapt and stay relevant? True transformation demands more than technology; it requires wisdom. Digital Wisdom: Leading Transformation with the Sophia Factor introduces a revolutionary framework that blends ancient philosophical insights with cutting-edge ......
This 3rd edition book provides a multi-perspective approach to strategic sustainability and value chains to allow understanding from various disciplines and professional backgrounds.Some of the key features of this second volume include a how-to guide on implementation for strategic sustainable supply chain management (S3CM): Short vignettes ......
Business-Driven Digital Transformation goes beyond technology-it's about creating organizations that are fundamentally Built to Change. This book breaks down digital transformation into three key development goals: designing Efficient, Scalable, and Innovative transformation models that serve as strategic blueprints for success. Focusing on ......
Leading From Day One: The Essential Guide for New Supervisors provides a comprehensive roadmap for professionals transitioning into their first leadership role. Drawing from over 25 years of international human resource experience, this practical guide addresses the most common challenges new supervisors face: shifting from individual ......
Not only effective. Not only efficient. But eloquent. For hundreds of years, great rulers, teachers, and thinkers have embraced the arts of eloquence-that is, stylishly persuasive communication. Yet, over the last century or so, we've largely forgotten about these arts. Influence with Eloquence revives these timeless traditions, connects them to ......
How to Effectively Lead an Innovation-Driven Startup
Starting an innovation-driven company is hard. Let this book make it easier for you. You have a business idea that you truly believe in. The extensive market research that you have done has made you even more passionate about pursuing your idea. But before you can start selling, you will need significant amounts of funding to develop your ......
