The marketing playbook that millions of companies adopted just broke — Loop reveals the AI system replacing it.If your marketing stopped working, it’s not you—AI broke the system. And until now, no one had replaced it.Kipp Bodnar and Kieran Flanagan—the minds behind one of the most widely adopted marketing frameworks—rebuilt their entire playbook after watching AI dismantle the old one. They tested it at HubSpot, and within a year, it outperformed what came before.In Loop, they introduce Loop Marketing: a four-stage system (Express, Tailor, Amplify, Evolve) designed for teams that adapt fastest—not spend the most.This isn’t theory—it’s a scalable system for standing out, leveraging AI, and driving real growth.A year from now, you’ll either have a playbook or excuses. This is the playbook.
Kipp Bodnar is the chief marketing officer at HubSpot, where he leads the company’s global marketing strategy across awareness, demand, and brand, as well as HubSpot’s strategic partnerships. With over fifteen years at HubSpot, Kipp has helped scale the company from a startup into the #1 agentic customer platform for growing businesses. Kipp is the author of Loop: Outlear. Outmarket. Outgrow. and co-host of Marketing Against the Grain, a podcast exploring the intersection of marketing, AI, and business growth. He is an active advisor and investor in some of the world’s leading technology companies and serves on the board of directors for Gusto and Similarweb.
Kieran Flanagan has spent his career at the intersection of growth, marketing, and technology — first as SVP of Marketing at HubSpot, then as CMO at Zapier, and now as SVP of Agentic GTM and Systems at HubSpot, where he’s building the organization that makes AI the engine behind every goto- market motion. He invests in and advises companies at the frontier of SaaS (Sequoia Scout; Miro, Ramp, Chainlink, and others), and reaches hundreds of thousands of practitioners through Marketing Against the Grain, one of the leading YouTube channels on AI for GTM, and his Substack newsletter.
* Global authority with worldwide influence: Written by HubSpot’s CMO and SVP—leaders behind a platform used by millions and supported by 15 global offices serving more than 288,000 customers around the world—bringing a marketing framework shaped by truly global business scale and diverse international markets.
* Designed for a borderless, AI-driven marketplace: Addresses the shift from localized SEO to AI-powered discovery, where buyers worldwide access information the same way—making this a universally applicable playbook for international audiences.
* Proven across a massive global ecosystem: Backed by HubSpot’s international network of users, audiences, and events, demonstrating results that resonate across regions, industries, and cultural markets.
* Built to scale across markets and time zones: A flexible, repeatable system (Express, Tailor, Amplify, Evolve) that adapts to different geographies, languages, and evolving global trends—ensuring relevance for marketers operating worldwide.
* Book launch is supported by a robust marketing and publicity plan including national media and digital ads.
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