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Woodslane Online Catalogues

9781557532107 Academic Inspection Copy

Partner Risk

Managing the Downside of Strategic Alliances
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Partner risk, according to consultant Davies, is the inescapable exposure of a company to opportunistic behavior by a company it has formed an alliance with. He warns that such alliances can not only fail, it can deteriorate into strategic and managerial nightmares in which companies lose their products, customers, markets, or marketing strategies.
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