Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

9781036216009 Academic Inspection Copy

Creativity & Innovation for Business and Enterprise

Description
Table of
Contents
Google
Preview
Unlock creative skills for enterprise, innovation and beyond. This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation. You will learn: * The neuroscience, skills and practice behind creative thinking and how to enhance it. * Strategies for leading creative teams and fostering innovative environments. * The impact of creativity in social innovation and sustainable practices in modern organisations. * The role of AI and creativity in business and enterprise. Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.
Chapter 1 Introduction: In search of creativity and where it might be found Chapter 2 Creative Theories: Mapping the terrain of human ingenuity Chapter 3 The Creative Brain: From Neurons to New Ideas Chapter 4 Creative Leaders: Framing questions, defying norms, enabling others Chapter 5 Creative Groups: Harnessing diversity, dialogue, and emergence Chapter 6 Social Innovation: The transformation of business beyond profit Chapter 7 Business Innovation: Creativity, strategy, and the innovation process Chapter 8 Creative Places: Where to find them and how to create them Chapter 9 Creative Problem Solving: Reframing Challenges and Imagining Possibilities Chapter 10 Sustainable Business: Creativity and the zero carbon world Chapter 11 Artificial Intelligence and Creativity: Co-Creating the Future with Machines Chapter 12 Imagining Otherwise: Creativity and innovation for a changing world
Google Preview content