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9780803932197 Academic Inspection Copy

Information Campaigns

Balancing Social Values and Social Change
  • ISBN-13: 9780803932197
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • Edited by Charles T. Salmon
  • Price: AUD $332.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 16/10/2007
  • Format: Paperback (215.00mm X 139.00mm) 312 pages Weight: 420g
  • Categories: Communication studies [GTC]Sales & marketing [KJS]
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This volume in the "Annual Review of Communication" series differs from previous treatments of communication campaigns by treating the phenomenon in the theoretical framework of the management of social change. The contributors provide a social context for examining information campaigns. The first section of the text emphasizes the social context in which campaigns are designed, implemented and analyzed. Each chapter explores a set of concerns campaign organizers face and illustrates the broad range of social concerns which campaigns address. The second section examines such individual matters as audience research, planning, organization, implementation and evaluation.
PART ONE: CAMPAIGNS AND SOCIAL STRUCTURE Campaigns for Social Improvement - Charles T Salmon An Overview of Values, Rationales, and Impacts Community Power and Leadership Analysis in Lifestyle Campaigns - John R Finnegan Jr, Neil Bracht and K Viswanath Family Planning, Abortion and AIDS - Jane D Brown, Cynthia S Waszak and Kim Walsh Childers Sexuality and Communication Campaigns The Knowledge-Behavior Gap in Public Information Campaigns - Robert Hornik A Development Communication View Media Coverage and Social Movements - Clarice N Olien, Phillip J Tichenor and George A Donohue Information and Power - Lana F Rakow Toward a Critical Theory of Information Campaigns Campaigns, Change and Culture - Richard W Pollay On the Polluting Potential of Persuasion PART TWO: THE CAMPAIGN PROCESS Publics, Audiences and Market Segments - James E Grunig Segmentation Principles for Campaigns Message Strategies for Information Campaigns - Patricia G Devine and Edward R Hirt A Social Psychological Analysis Strategies and Tactics in Political Campaigns - Garrett J O'Keefe Estimating the Magnitude of Threats to Validity of Information Campaign Effects - Steven H Chaffee, Connie Roser and June Flora
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