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9780761913146 Academic Inspection Copy

Communication Planning

An Integrated Approach
  • ISBN-13: 9780761913146
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • By Sherry Devereaux Ferguson
  • Price: AUD $369.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 03/08/1999
  • Format: Paperback (228.00mm X 152.00mm) 280 pages Weight: 400g
  • Categories: Public relations [KJSP]
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The nature of the communicator's job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Introduction PART ONE: STRATEGIC PLANNING CULTURES The Making of Strategic Planning Cultures The Role of Integrated Communication Planning PART TWO: INTEGRATED PLANNING PROCESSES Writing the Strategic Communication Plan (Multiyear or Annual) Writing the Multiyear or Annual Operational and Work Plans Writing the Communication Support Plan Planning for Special Events, Campaigns and Issues Writing the Contingency Plan for Crises COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING Understanding the Psychology of Audiences Beliefs, Attitudes, Values and Needs The Bases of Source Credibility Message Design Perception, Cognition and Information Acquisition Message Design Theories of Persuasion Choosing the Channel Lessons Learned PART FOUR: STRATEGIC PROCESSES Strategic Approaches to Planning for Issues Management Planning Cooperative Strategies Partnering, Consulting and Negotiating
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