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9780761910244 Academic Inspection Copy

Measurement Made Accessible

A Research Approach Using Qualitative, Quantitative and Quality Improvement Methods
Description
Table of
Contents
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This is a practical and timely guide to general measurement principles which aids managers with the increasingly important assessment of quality and customer satisfaction.'
Introduction Qualitative Research Quantitative Research Sampling Data Gathering Measuring Instruments and Developing Questionnaires Testing, Table of Specifications and Item Analysis Reliability, Validity and Bias Research Design Measurement for Quality Computer Analysis and the Final Document
"This book covers the most important topics involved in statistical research. It is informative, and topics are presented in a way that is easy to understand." -- J.L. Madrigal
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