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9780761907152 Academic Inspection Copy

The Beginnings of Communication Study in America

A Personal Memoir
  • ISBN-13: 9780761907152
  • Publisher: SAGE PUBLICATIONS
    Imprint: SAGE PUBLICATIONS INC
  • By Wilbur Schramm
  • Price: AUD $390.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 19/02/1997
  • Format: Hardback 218 pages Weight: 480g
  • Categories: Communication studies [GTC]
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Schramm relates his personal perspective on the field of communication and acknowledges the seminal cont ributions made by Lasswell, Lazarsfeld, Lewin and Hovland, w hose theories and methods laid the foundation for the discip line. '
Editor's Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media Effects to Social Reinforcement Kurt Lewin Field Theory, Groups, and Communication Carl I Hovland Experiments, Attitudes, and Communication The Heritage They Left Us PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA Wilbur Schramm - Steven H Chaffee and Everett M Rogers The Founder Institutionalization of Advanced Communication Study in American Universities
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